To commemorate the launch of Beyond Meatballs, which will be rolling into grocery stores throughout the United States beginning this week, Beyond Meat is offering people in Los Angeles and New York City a chance to be among the first to try its newest product during an exclusive one-day only pop-up shop on Wednesday, September 16th.
“We are thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” Stuart Kronauge, Chief Marketing Officer of Beyond Meat said in a statement. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”
Beyond Meatballs will be launching at grocery stores nationwide including: Whole Foods Market, Stop & Shop, Sprouts, Harris Teeter, Kroger, Albertsons, and others by early October. Sold in the fresh meat section with a suggested retail price of $6.99 for 12 meatballs, Beyond Meatballs have a juicy, meaty taste and texture, with a versatile flavor profile perfect for pastas, sandwiches, pizzas, soups and more.
With more consumers looking for nutritious options that are delicious and easy to prepare, Beyond Meatballs are conveniently pre-seasoned with a signature blend of Italian spices, pre-rolled, and ready to cook. The nutritious plant-based meatballs are made from simple, plant-based ingredients with no GMOs, soy, gluten or synthetic ingredients and have 30% less saturated fat and sodium.
Compared to select brands of animal-based Italian-style meatballs, Beyond Meatballs also have no cholesterol, antibiotics or hormones, and contain 19g of plant-based protein, derived from peas and brown rice.
After the launch of Beyond Breakfast Sausage and Cookout Classic, Beyond Meatballs are the third new retail product introduced in 2020 and the latest addition to the company’s growing portfolio. Beyond Meat’s expansive retail presence spans approximately 26,000 outlets across the U.S. and consumers have made their preference for Beyond Meat clear: according to the most recent SPINS data for the latest 4-week period ending August 9, 2020, Beyond Meat was the #1 selling brand in refrigerated plant-based meat.
More information on how and where people can receive a free Beyond Meatball Hero or Beyond Meatballs and Spaghetti this Wednesday only, while supplies last, can be found on The Beyond Meatball Shop’s LA and NYC pages on Resy. Advance reservations are required.