This morning, McDonald’s Corporation announced a new growth strategy, Accelerating the Arches, which encompasses all aspects of McDonald’s business. As noted in a statement by the company, the growth pillars build on historic strengths and articulate areas of further opportunity including incorporating plant-based options on its menu.
This includes the new McPlant, which the company describes in a post on its website as “a delicious plant-based burger crafted for McDonald’s, by McDonald’s, and with the kind of craveable McDonald’s flavor customers love.”
McDonald’s will begin to test the McPlant burger which is served on a sesame seed bun with all the classic toppings, in key markets next year. The company reportedly may include plant-based chicken and breakfast sandwiches on its menu as well.
As previously reported by WAN, McDonald’s tested its first plant-based burger, the P.L.T., in partnership with Beyond Meat, in 28 restaurants in Southwestern Ontario, Canada, last year.
We hope that the new McPlant burger is a huge success and leads to more compassionate plant-based choices in fast food dining worldwide.
You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg