This morning, McDonald’s Corporation announced a new growth strategy, Accelerating the Arches, which encompasses all aspects of McDonald’s business. As noted in a statement by the company, the growth pillars build on historic strengths and articulate areas of further opportunity including incorporating plant-based options on its menu.

This includes the new McPlant, which the company describes in a post on its website as “a delicious plant-based burger crafted for McDonald’s, by McDonald’s, and with the kind of craveable McDonald’s flavor customers love.”

McDonald’s will begin to test the McPlant burger which is served on a sesame seed bun with all the classic toppings, in key markets next year. The company reportedly may include plant-based chicken and breakfast sandwiches on its menu as well.

As previously reported by WAN, McDonald’s tested its first plant-based burger, the P.L.T., in partnership with Beyond Meat, in 28 restaurants in Southwestern Ontario, Canada, last year.

We hope that the new McPlant burger is a huge success and leads to more compassionate plant-based choices in fast food dining worldwide.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg

The post Breaking! McDonald’s Announces Its New McPlant Burger Which Will Begin Testing In Key Markets Next Year appeared first on World Animal News.

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