Yesterday, Beyond Meat announced the addition of Beyond Breakfast Sausage Links to its line of innovative and delicious plant-based meat offerings. Designed to deliver the same taste and texture as pork-based links, Beyond Breakfast Sausage Links have no GMOs, bioengineered ingredients, synthetic colors, hormones, antibiotics or cholesterol, and have 40% less sodium than a leading brand of traditional pork breakfast sausage links.
Marking the brand’s fourth new retail product of 2020 following the launch of Beyond Breakfast Sausage Patties, Cookout Classic, and most recently, Beyond Meatballs, Beyond Breakfast Sausage Links will roll into grocery stores nationwide, including at select Kroger, Albertsons, Sprouts, Harris Teeter, Wegmans, Whole Foods Market, and more throughout October.
Sold in the meat case with a suggested retail price of $5.99 for eight links, Beyond Breakfast Sausage Links feature a signature blend of savory herbs and spices and are a delicious and satisfying plant-based addition to any breakfast spread.
As a result of the brand’s impressive growth in retail, the company’s products are available at approximately 26,000 retail outlets across the United States, and consumers have made their preference for Beyond Meat clear: according to the latest 4-week SPINS data ending 9/6/20, Beyond Meat was the #1 selling brand in all refrigerated plant-based meat. Most recently, the company has focused on expanding its breakfast platform, including doubling its retail distribution of its frozen breakfast sausage patties.
“With demand for plant-based breakfast options continuing to rise and more of us eating breakfast at home, we knew the segment was ripe for innovation,” Stuart Kronauge, Chief Marketing Officer for Beyond Meat, said in a statement. “With the launch of Beyond Breakfast Sausage Links, we are thrilled to introduce another better-for-you plant-based meat option to satisfy consumers’ love of classic breakfast dishes. We think our fans will be excited that they can make restaurant-style breakfast an at-home staple with our new links.”
Beyond Meat’s vision is to be a global protein company capable of serving consumers’ growing demand for delicious, nutritious, and sustainable protein. Recently, the findings from a clinical study using Beyond Meat’s plant-based products were published in The American Journal of Clinical Nutrition.
In the study conducted at Stanford University, researchers evaluated the impact of replacing animal-based meat with Beyond Meat plant-based meat over an 8-week period on cholesterol levels, heart disease risk factors including TMAO levels, and body weight. The study found improvement in key health metrics when participants replaced animal-based meat with Beyond Meat plant-based meat. The results provide yet another data point in a growing field of research about how plant-based meat can help people live healthier lives, and Beyond Meat is committed to supporting further academic and scientific study into the impacts of plant-based meats on health.