Sabra, maker of America’s favorite hummus, is teaming up with TikTok sensation Tabitha Brown for ‘Snack to School,’ a quick, kid-friendly video series to help parents get in and out of the kitchen as quickly as possible this fall. Brown will share simple, delicious, plant-based recipes, including family-favorites like Creamy Pasta with plant-based ‘Sausage,’ Chocolate Cinnamon Banana Toast and Flatbread Pizza.
According to a recent survey conducted by One Poll in conjunction with Sabra, 74% of caregivers expect that this back to school season will be more chaotic than ever and (with new respect for school food service professionals) 64% of moms and dads complain that they are dreading becoming the ‘lunch lady’ at home again.
“I turned to plant-based foods to support my physical and mental health and hummus quickly became a family go-to,” said Tabitha Brown, actress and vegan foodie known as America’s Mom. “This school year is far from normal for many families, including my own. With love to all the caregivers out there with kids in virtual or physical school, I want to help everyone discover just how easy it is to enjoy delicious, plant-based snacks and meals at home!”
“Sabra recognizes that with many kids learning in a home or hybrid model, busy parents are concerned about providing a steady stream of healthier meals and snacks,” said Lauren Fuller, Head of Brand and Communications at Sabra. “We know many consumers are seeking to reduce sugar intake and boost feel-good, plant-based food consumption. Together, with caring and talented Tabitha, we’re hoping to support families through this tricky time, most deliciously.”
Brown, who rose to fame by serving up favorite plant-based recipes with a generous side of humor and heart, will take over Sabra’s social channels the week of September 8th. Don’t miss her easy recipe breakdowns on Pinterest for even quicker snack hacking, or her TikTok channel for bonus tips and commentary. In a first for the brand, all ‘Snack to School’ content will be shoppable, allowing viewers to click and save ingredients to a cart and check out from a preferred online retailer.